Churches pioneering the multimedia craze are leading conferences across the country training churches and church staff in the effective use of multimedia in worship and preaching. In light of this craze this study seeks to examine the following hypothesis: Parishioners who are exposed to multimedia sermons will have higher perceptions of sermon effectiveness than parishioners not exposed to multimedia sermons. This study examines parishioner's perceptions of the effectiveness of non-multimedia sermons compared to those of multimedia sermons and seeks to discover what strategies the research suggests for preaching effective multimedia sermons. The quantitative research results of the study reveal that out of 40 dependent variables used to operationalize an effective sermon, only five show any degree of significant variance. The five variables are sermon organization, giving a mental image, being involving, being creative, and likeability.
